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Communication Research

OnTrack ConceptAdvisor®

 Pharmaceutical companies have to ensure their detailing material is compelling enough to make physicians prescribe their product.

OnTrack closely co-operates with your advertising agency for the highest Returns On your Invested budget.

Our ConceptAdvisor® model is specially tailored to Pre-test promotional concepts and Detailed Aids.


It is designed to:


. Determine levels of the target segments’ interest in each concept.

. Determine the most winning execution for the ‘Best’ concept and ensure their detailing material is compelling enough to make physicians prescribe their product.

. Provide guidance on enhancing concept/Execution persuasiveness by pinpointing elements that excite interest or create barriers to trial/use.

. Identifying the headline/tagline optimum combination.

. Message testing, evaluation, credibility barriers/enhancers and the most rational story flow sequence.

. OnTrack can help to understand if the information in the detailing material is different from competitors’ messages, and whether the information is believable and relevant to physicians. We can also help identify what parts of the detailing material are most important, so pharmaceutical representatives can focus on what they should be talking about in the short time they are able to meet with busy physicians.


OnTrack Campaign Evaluator®

 OnTrack's marketing and communications effectiveness tracking is designed to test and track the performance and effectiveness of the BRAND as well as the promotional and marketing communications.

Customized for your target specialties' specific needs, you will get precise recommendations on your communication efficiency and effectively tailor your communications strategies.

 
  We maximize the effectiveness of your promotional concept, and guarantee a hitting detailed aid.