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Name Testing/Development


  Getting your product’s name right really matters.  The right name carries a lot of positive connotations and gives customers reassurance when they’re making a choice.

OnTrack name tests can help you choose the best brand name for your products/services, and minimize the risks of moving forward with a bad name.

Whatever your needs, our name testing can help you...

. Select the one best name from a few alternatives (in-depth testing)

. Screen from a longer list of potential names

. Our customized name testing approach will help you choose the best brand name that..

  - Is easy to read, pronounce, recognize and spell

  - Is unique, distinctive and communicative

  - Conveys superior qualities of your product or service

  - Is memorable, provokes curiosity and trial interest

  "The right name is an advertisement in itself." Claude C. Hopkins.