:: .... OnTrack .... ::

 
 
  Marketing research

  Healthcare research

 
  Consumer research

 
  Marketing solutions
 

Packaging Research


  OnTrack PackSensor®

  Pack design is what makes the difference between being spotted, recognized and chosen - or not.  But the only way to ensure your pack design stands out and communicates the right message is by testing – and testing in a way that reflects the multi-choice environment where your pack will be placed.

We can evaluate the whole pack design - including its practicality - and determine how it will perform against competition.

As a part of our study; we carefully design different packages to be tested in a simulated shelf approach.


Our carefully designed PackSensor® can answer the following types of marketing questions:

. What is the impact of each package on the shelf?
. Is it noticed?
. How well does it communicate the intended brand positioning?
. What does each one convey/communicate about your brand or product?
. How attractive are the colors, graphics, shape, etc. of each? And what is the conveyed message?
. How are the functional characteristics of each package perceived, such as ease of opening, using, storing, etc.?
. To what extent will each package motivate a purchase?


The results will assist you in...

. Modifying your package's appearance according to your consumers' suggestions.
.
Choosing among different alternative packages.

 
  “Design must reflect the practical and aesthetic in business but above all.good design must primarily serve people" Thomas J.Watson, Founder of IBM.