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Market/Competition Analysis

OnTrack MarketScan®: 


  The more information you have about your industry and competitors, the easier it will be for you to make smart decisions to build your business.


OnTrack Competition Analysis helps you answer the following questions:


. How long have each of your competitors been in the business?

. What are the different services/products offered by competitors? How is each one doing from a consumer’s perspective?

. What are their strengths and weaknesses?

. Why do your customers buy from your competitors? Is it because of the quality of the product or service, the price, the location, or the customer support?

. What do their customers dislike about the company/brand?

. What do they wish that your company/brand would provide?

. What are the main Brand loyalty/switching drivers?

. Why will consumers buy your product?


We use several research approaches for undergoing the competition analysis:


1. Mystery Shopping: visiting the competing establishments as a customer and asking a lot of questions. Testing a firm's ability to serve its customer will reveal much about their business.

2. Desk Research.

3. Custom-tailored Qualitative and Quantitative techniques.


 
  "Marketing is becoming a battle based more on information than on sales power." Philip Kotler