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Usage and Attitude Studies

OnTrack U&A®

    OnTrack U&A® can help you fine-tune your product and marketing communication activities in order to maximize sales and profitability throughout your product's life cycle by providing valuable customer insights allowing you to define your market structure, identify success factors, and spotlight areas of opportunity:

. What are the basis for the selection criteria and the purchasing habits?

. What are the judgement criteria on which consumers build their perception on your products' quality and how is your brand ranking among competitors' on each attribute?

. What are the main areas of strengths/weaknesses for each brand in the category?

. Should you change your product mix? What are the consumers' suggestions for a change?

. Do consumers recognize differences in your product line?

. Do/Can consumers believe the claims you are making?
 
 
 

 
  "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." John Russell, President, Harley-Davidson