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The 'How to Tweak' Research

OnTrack PrinTest®

Our PrinTest® Is a Prediction of how effectively a Print Ad will perform, based on the analysis of feedback gathered from the target audience.

It is carefully designed to:

. Understand the role of search-ability and stickiness in identifying opportunities to improve Stopping Power, Brand Linkage and Motivation.

. Find the entry point to your ad with OnTrack's unique Flash Test technique; and then learn the powerful difference between simple eye tracking and tracking the movement of the consumer's mind through your print communications.

  "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." David Ogilvy