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The 'Which to choose' Research

OnTrack ConceptAdvisor®


A concept/Execution Selection system designed to:
 
 
. Recognize the most winning visual concepts/execution elements that best reflect the Brand Essence like Memorability, persuasiveness, brand reflections among other elements.

. Evaluate a series of potential taglines (slogans), headlines and messages, identifying the most engaging ones.

 
  "Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold." James Randolph Adams