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The 'What to say' Research

OnTrack ConceptCreator®:

A Concept Development system designed to:

. Identify winning ideas or ‘what to say’ in your ad, directly dictated by your target audience.

. Determine levels of the target audience’ interest in each addressed concept.

. Provide guidance on enhancing the winning concept persuasiveness by pinpointing elements that excite interest or create barriers to trial/use.

  "I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising." Leo Burnett