:: .... OnTrack .... ::

  Marketing research

  Healthcare research

  Consumer research

  Marketing solutions

Copytesting Research

OnTrack TVADTest®:

Simply getting the message right or wrong could easily halve or double the effectiveness of the campaign.

OnTrack TVADTest® is A Copy testing Research that ensures you are getting the message right; both in terms of presentation and content:

. Each test will EITHER qualify the ad as strong enough to meet company action standards for airing OR identify opportunities to improve the performance of the ad through editing.

. Identify weak spots within an ad campaign, to more effectively edit 60-second ads to 30-second ads or 30’s to 15’s.

. Select images from the spot to use in an integrated campaign’s print ad.

. Pull out the key moments for use in ad tracking.

. Identify branding strategies.

  "If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.".David Ogilvy